Privacy Policy
1. Who we are
This policy explains how STL Food Service Equipment LLC ("STLFSE," "we," "us") of St. Louis, Missouri, handles information in the Kitchen Opening Playbook at stlfse.com/playbook (the "Playbook"). Our Terms of Use also apply.
2. What we collect
| Information | Where it comes from | Why |
|---|---|---|
| Name and email address | You, or your Google account if you choose "Sign in with Google" | Give you access, contact you about your request, and send updates only if you opt in |
| Whether Google confirmed your email | Google sign-in | Know the email is real |
| City or ZIP you are opening in (optional) | You | Understand where owners are opening so we can improve local resources |
| Your choices and when you made them | The sign-up form | Keep a record that you agreed to the Terms and whether you opted in to emails |
| Basic technical logs (IP address, browser type, pages requested, time) | Automatically, by our web host | Run and protect the site |
We do not collect payment information, passwords, your Google contacts, files, calendar, or any other Google account data.
3. Your plans stay on your device
Everything you build in the Playbook — your package, menu, line, kitchen layout, checklists, logs, inventory, food cost, front-of-house plan, and notes — is saved only in your browser's local storage on your own device. It is not sent to us. Anyone with access to your device and browser may be able to see it. You can erase it anytime by clearing your browser's site data for stlfse.com/playbook.
4. Google sign-in
If you choose "Sign in with Google," Google shares your name, email address, profile picture and a confirmation that your email is verified. We keep only your name, email and the verified flag. We use this information only to give you access to the Playbook and, if you opt in, to email you. We do not use it for advertising, do not sell or transfer it except as described in section 6, and do not let humans read it except to provide support, for security, or to follow the law.
STLFSE's use and transfer of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements. Google's own handling of your account is covered by the Google Privacy Policy. You can remove the Playbook's access anytime at myaccount.google.com/connections.
5. How we use information
- To give you access to the Playbook and keep it running and secure.
- To answer you when you contact us.
- To send Playbook updates, tips and equipment offers only if you checked the box to opt in. Every email includes an unsubscribe link, and you can also unsubscribe by emailing us.
- To understand, in total, how many people use the Playbook and where they are opening, so we can improve it.
- To follow the law and protect our rights.
6. Who we share it with
We do not sell your personal information, and we do not share it for cross-context behavioral (targeted) advertising. We share it only with:
- Service providers that help us run the Playbook, such as our web host, Google (sign-in and the Google Workspace tools where sign-ups are stored), and, if you opt in, our email-sending service. They may use it only to provide their services to us.
- Legal and safety reasons, if required by law or to protect rights, property or safety.
- A business transfer, if STLFSE is merged, sold, or reorganized; the new owner must follow this policy for information already collected.
7. Cookies and similar technology
The Playbook uses your browser's local storage to save your plans on your device and remember that you have access. Google sign-in may set its own cookies to operate. Page fonts load from Google Fonts. We do not use advertising cookies or third-party ad trackers. If we add analytics later, we will update this policy first.
8. How long we keep it
We keep your sign-up information while the Playbook is offered or until you ask us to delete it. We keep a record of your opt-out so we honor it. Web host logs are kept for the host's standard period.
9. Your choices and rights
Anyone, wherever you live, can email heard@stlfse.com to:
- Get a copy of the information we have about you.
- Correct it.
- Delete it.
- Stop marketing emails.
We will respond within 30 days and may need to confirm the request came from you. Residents of some states (for example California, Colorado, Connecticut, Virginia, Texas and others) have rights under their state laws, including to know, access, correct, delete, and opt out of the sale or sharing of personal information and targeted advertising. We do not sell or share personal information for targeted advertising, and we will not treat you differently for using your rights. You may use an authorized agent; we may ask for proof of authorization. If we deny a request, you may appeal by replying to our decision.
10. Security
We use reasonable safeguards, including encrypted connections (HTTPS), limited access to sign-up records, and well-known service providers. No system is perfectly secure, so we cannot guarantee security.
11. Children
The Playbook is for adults 18 and older who are planning a business. We do not knowingly collect information from anyone under 18. If you believe a minor gave us information, email us and we will delete it.
12. Visitors outside the United States
The Playbook is run from the United States, and information is stored in the United States.
13. Changes
We may update this policy. The version and effective date at the top will change. If a change materially affects how we use information we already have, we will tell you by email or on the Playbook before it applies.
14. Contact
STL Food Service Equipment LLC
St. Louis, Missouri
heard@stlfse.com